Business Management Assistance for IRT DC Bakery in Pekandelan Sading, Mengwi, Badung

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FORMOSA NEWS - Bali - Empowering Generation Z Micro-Enterprises: Business Management Assistance Transforms Bakery in Bali. Micro-enterprises in Bali are strengthening their operations through targeted business management training, financial coaching, and digital marketing adoption. Conducted in 2026, a community service program led by researchers from Universitas Warmadewa focused on supporting IRT DC Bakery, a Generation Z household enterprise located in Pekandelan Sading, Mengwi, Badung. The initiative directly addressed common challenges faced by small business owners, such as limited working capital, minimal financial bookkeeping, and underutilized digital marketing platforms. By providing practical training, an upgraded production oven, and access to local financial institutions, the program successfully increased the bakery's annual sales and asset value, offering a replicable model for sustainable grassroots economic growth.

Bridging Management Gaps for Small Businesses

Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the Indonesian economy, proving resilient through various economic shifts. However, many household-scale operators struggle with administrative functions beyond basic sales tracking, such as managing raw material expenses, recording production costs, and separating personal finances from business accounts. Furthermore, while younger generations are generally tech-savvy, digital tools are frequently underexploited for commercial promotion. Recognizing these hurdles, the Universitas Warmadewa team designed a comprehensive intervention to bridge the gap between traditional household production and modern, structured business management.

Structured Mentoring and Digital Adoption
The eight-month program utilized a hands-on methodology divided into preparation, implementation, and evaluation stages.

• Financial Literacy: Partners received specialized training on working capital management, learning how to implement simple bookkeeping practices using sales receipts and separate financial accounts.
  
• Digital Marketing: The team introduced digital tools to optimize product packaging and leverage social media platforms—such as Facebook, Instagram, and WhatsApp—for broader customer reach.
  
• Capital Access: To overcome funding shortages, the program facilitated formal cooperation with a local financial institution, Koperasi Mas Sedana Merta Sempidi.
  
• Production Support: The team supplied IRT DC Bakery with a dedicated oven to streamline baking processes for popular items like pizza, steamed bread, and traditional ceremonial cakes.
  

Tangible Economic and Social Growth
The intervention yielded measurable improvements for the bakery and the surrounding community. Evaluation results demonstrated a 25% increase in the partner's total assets, expanding from IDR 20,000,000 in 2025 to IDR 25,000,000 in 2026. Average annual sales experienced a 30% surge, rising from IDR 50,000,000 to IDR 65,000,000. Beyond individual financial gains, the project advanced multiple United Nations Sustainable Development Goals (SDGs). It supported SDG 8 by boosting micro-enterprise income and management capacity, SDG 9 by integrating digital innovation into household manufacturing, and SDG 12 by promoting hygienic packaging and reduced operational waste.

Real-World Impact and Future Outlook
The success of IRT DC Bakery highlights how academic-community partnerships can empower young entrepreneurs to navigate market demands independently. By combining financial literacy, digital tools, and institutional credit access, local enterprises can enhance their long-term competitiveness and resilience.

Author Profile
Ni Ketut Sariani – Universitas Warmadewa, Field of Expertise: Business Management and Community Service.
Ketut Sudarmini – Universitas Warmadewa, Field of Expertise: Financial Management and Economics.
L.G.P Sri Eka Jayanti – Universitas Warmadewa, Field of Expertise: Marketing Management and Entrepreneurship.

Source
Ni Ketut Sariani, Ketut Sudarmini, L.G.P Sri Eka Jayanti. Business Management Assistance for IRT DC Bakery in Pekandelan Sading, Mengwi, Badung. Asian Journal of Community Services (AJCS). Vol. 5, No. 9, Tahun 2026, hlm. 721- 732
DOI : https://doi.org/10.55927/ajcs.v5i9.70
URL : https://journalajcs.my.id/index.php/ajcs