The evaluation of customer satisfaction regarding ReadyMix Dynamix ready-mix concrete products in Bekasi Regency was thoroughly examined by Aldi Syafri from Universitas Gunadarma in August 2026. This research plays a crucial role for the industry in mapping consumer preferences and formulating precise marketing strategies amid fierce competition in the construction market.
Rapid growth in the construction sector across Bekasi Regency presents significant market potential along with unique challenges for PT Solusi Bangun Beton. Although ReadyMix Dynamix meets national and international standards, product penetration in this region is frequently constrained by regional characteristics and distinct consumer behavior patterns.
This study applies a descriptive quantitative approach through direct surveys involving 230 respondents from individual customers, contractors, and subcontractors. The entire data collection and validation process complies with the international standard ISO 20252 to guarantee objectivity, ethics, and scientific credibility in the market research.
Analysis using the Customer Satisfaction Index (CSI) method revealed several key findings in the field:
- Overall customer satisfaction stands at 77.1%, placing it in the "Satisfied" category.
- The concrete product quality aspect recorded the highest score with a CSI of 88.2%, marking the product's primary competitive advantage.
- The delivery aspect obtained the lowest score with a CSI of 68.8%, indicating an urgent need to improve delivery timeliness and logistics conditions.
These findings provide strategic implications for companies to balance product excellence with enhanced distribution services. Aldi Syafri from Universitas Gunadarma asserted that consumer satisfaction levels correlate directly and positively with increased sales volume, mandating that business operators maintain quality while improving operational performance in the field.
Author Profile
Aldi Syafri – Researcher and academic from Universitas Gunadarma with expertise in market research, marketing management, and the construction materials industry.
Research Source
- Article Title: Analysis of the Customer Satisfaction Index (CSI) for Sales of Dynamix Ready-Mix Products in Bekasi Regency Based on ISO 20252
- Journal Name: Indonesian Journal of Business Analytics (IJBA), Vol. 6, No. 4, August 2026, pp. 835-844
- DOI:
https://doi.org/10.55927/ijba.v6i4.16665
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