Bandung — Digital entrepreneurship training using marketplace applications helped active and former athletes of the Tectona Volleyball Club in Bandung improve their business skills and readiness to build businesses beyond their sports careers. The community service program was conducted by Fauzan Aziz, Pramitha Aulia, Candra Wijayangka, Bintang Putra Winata, Anastasya Asyiah Regar, Siti Sopiah Hidayah, Ega Naura Amanta, and Faiz Muhammad Alif Wardhana from Telkom University, Bandung, on June 25, 2025, at GOR KONI Bandung. The results showed improvements in digital literacy, marketplace skills, and participants’ motivation to start digital businesses.
The careers of professional and high-performance athletes are relatively short. After retirement, many athletes face challenges in developing a second career because the experience and skills gained during their sporting careers are not always directly transferable to employment or business.
This issue is also relevant to the Bandung Tectona Volleyball Club community, which has been active since 1988. In addition to developing sporting achievements, the community provides a space for athletes and former athletes to develop their capabilities. However, limited skills outside the sports sector can become a major obstacle when athletes enter life after competitive sports. The article notes that more than 61 percent of former athletes in Indonesia enter the informal sector within two years after retirement, highlighting the need for sustainable economic alternatives.
The rapid growth of online marketplaces has created new opportunities. Platforms such as Shopee, Tokopedia, and TikTok Shop allow individuals to start businesses without having to establish physical stores. For athletes and former athletes, the ability to use these platforms can provide a flexible foundation for developing new sources of income.
Fauzan Aziz and his team from Telkom University designed a training program that combined entrepreneurship theory with direct marketplace practice. The program began with a needs assessment through surveys and interviews. The team then prepared training materials covering digital entrepreneurship, promotional strategies, marketplace usage, and simple business planning.
The training was delivered through a one-day interactive workshop. Participants learned how to create digital store accounts, upload products, write product descriptions and prices, and develop promotional content. The practical sessions used platforms including Tokopedia, Shopee, and TikTok Shop. The program was evaluated through pre-tests, post-tests, direct observation, quizzes, and participant feedback.
A total of 20 active and former athletes from the Tectona Volleyball Club participated in the program. The results demonstrated substantial progress in technical skills. All participants, or 100 percent, successfully created marketplace accounts, while 92 percent successfully uploaded at least one simulated product. In addition, 88 percent of participants stated that they were highly ready to start digital businesses after completing the training.
Participant responses to the training were also positive. Eighty-eight percent strongly agreed that the training materials matched their needs, while 70 percent considered the training schedule appropriate and realistic. Meanwhile, 57 percent strongly agreed that the materials were clear and easy to understand, and 68 percent strongly agreed that the organizers provided good service throughout the program.
These results demonstrate that practice-based training can help participants understand digital entrepreneurship more concretely. Rather than simply receiving information about business opportunities, participants directly experienced the process of creating an online store and promoting products through digital platforms.
This approach is important because the main challenge for athletes is not simply a lack of information about digital businesses, but also limited experience in using technology for economic activities. Direct practice allows participants to transform knowledge into practical skills that can be applied when starting a business.
The authors observed positive changes in participants’ digital literacy, entrepreneurial enthusiasm, and initiative in developing marketplace-based business plans. High levels of participation during discussions and technical practice also indicated that the participatory approach was effective in increasing engagement in the empowerment program.
The program has broader implications because digital entrepreneurship can become an alternative second-career pathway for athletes after their competitive careers end. Skills in managing online stores, producing promotional content, handling products, and marketing through digital platforms can provide athletes with new opportunities to generate income.
For sports communities, the approach could also become an economic empowerment model applicable to other groups of athletes. Training does not need to stop at marketplace introduction but can be expanded into long-term business mentoring.
Fauzan Aziz and his team recommend continued mentoring to strengthen participants’ abilities in promotional content creation, brand identity development, and advanced digital marketing strategies. Ongoing support is considered important to ensure that the skills gained during the workshop can develop into real business activities.
Future programs or studies could also examine the longer-term impact of the training, including whether participants actually launch businesses, how their businesses develop, and to what extent digital entrepreneurship supports athletes’ transition into life after competitive sports.
Overall, marketplace technology can serve not only as a marketing tool for small businesses but also as an empowerment instrument for sports communities. For athletes preparing for retirement, digital and entrepreneurial skills can provide valuable resources for building economic independence while opening new career pathways.
Authors
Fauzan Aziz — Telkom University, Bandung
Pramitha Aulia — Telkom University, Bandung
Candra Wijayangka — Telkom University, Bandung
Bintang Putra Winata — Telkom University, Bandung
Anastasya Asyiah Regar — Telkom University, Bandung
Siti Sopiah Hidayah — Telkom University, Bandung
Ega Naura Amanta — Telkom University, Bandung
Faiz Muhammad Alif Wardhana — Telkom University, Bandung
Research Source
Title: Enhancing Digital Entrepreneurship Capabilities among Athletes of the Tectona Volleyball Club Community in Bandung through the Utilization of Marketplace Applications
Journal: Jurnal Pengabdian Masyarakat Formosa (JPMF), Vol. 5 No. 4, 2026, pages 303–310.
DOI: https://doi.org/10.55927/jpmf.v5i4.19
Journal Link: https://journaljpmf.my.id/index.php/jpmf
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