The Effect of Financial Socialization and Self-Control on Financial Welfare with Financial Management Behavior as Mediation in Generation Z Paylater Users in Bandung

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Bandung, West Java— The Effect of Financial Socialization and Self-Control on Financial Welfare with Financial Management Behavior as a Mediation in Generation Z Paylater Users in Bandung. This research was conducted by Siti Sabila Zulfia Maulana and Ferikawita Magdalena Sembiring from Jenderal Achmad Yani University in a scientific article published in the East Asian Journal of Multidisciplinary Research (EAJMR) in 2026.

Research conducted by Siti Sabila Zulfia Maulana and Ferikawita Magdalena Sembiring revealed that financial management behavior is an important bridge that connects financial socialization and self-control with long-term financial well-being.

Paylater: financial convenience that brings new risks

The development of financial technology has changed the way the younger generation conducts transactions. The Paylater feature allows consumers to buy first and pay later without a physical credit card, making it a quick solution for short-term funding needs. Generation Z who are familiar with digital technology is the group that is the fastest to adopt this service.

However, this convenience also increases the potential for consumptive behavior. In the city of Bandung, which is an area with high growth of Paylater users, the use of this service is often not accompanied by adequate financial management skills. Some respondents in this study admitted to experiencing stress due to monthly bills, late payments, and financial pressure due to excessive use of Paylater.

This phenomenon shows that Paylater is not only a practical transaction tool, but also a factor that can affect financial well-being if not managed wisely.

The role of financial socialization in shaping financial habits

Research has found that financial socialization has a significant influence on financial management behavior. This socialization includes the learning process from the family, social environment, formal education, to digital media.

Individuals who are used to discussing finances with their parents or getting financial education early on tend to have better money management habits. They are better able to budget, save, and weigh risks before making financial decisions.

For Generation Z of Paylater users, financial socialization serves as a foundation in understanding the long-term consequences of consumption decisions. Without this learning, the use of Paylater risks turning into a pattern of harmful impulsive consumption.

Self-control as a determining psychological factor

In addition to financial socialization, self-control is an important variable in this study. Self-control describes the ability of individuals to resist impulses, distinguish between needs and wants, and make rational financial decisions.

The results of the study show that the higher the level of self-control a person, the better his financial management behavior will be. In the context of Paylater, self-control helps users avoid impulse purchases driven by the ease of digital transactions. The ability to delay satisfaction and consider long-term impacts has been proven to contribute to better financial stability.

Financial management behavior as a key factor

The study's key findings place financial management behavior as a key factor that mediates the relationship between financial socialization, self-control, and financial well-being.

This behavior includes real practices such as:

  1. Budget planning and expense management.
  2. Debt control and timely payments.
  3. Habit of saving and evaluating financial conditions regularly.

Research notes that financial socialization and self-control do not automatically improve financial well-being if they are not embodied in concrete actions. In other words, knowledge and intent must translate into consistent financial habits.

There are at least three main findings from the study:

  1. Financial socialization and self-control have a positive effect on financial management behavior.
  2. Financial management behavior improves the financial well-being of Generation Z of Paylater users.
  3. Financial management behavior acts as a mediator that connects social and psychological factors with real financial outcomes.

 

Impact on financial education and the fintech industry

The findings of this study provide important implications for the world of education, regulators, and the fintech industry. Financial education is not enough to just emphasize literacy or knowledge, but it must also develop self-control skills and financial management practices.

Educational institutions and financial institutions are advised to develop training programs that involve debt management simulations, long-term financial planning, and strengthening healthy financial habits.

In addition, fintech companies also need to consider an educational approach in Paylater's services so that young users understand the risks and financial responsibilities that come with it.

Wider social implications

More broadly, this study shows that the financial well-being of Generation Z is not only influenced by income or access to technology, but also by social and psychological factors. Financial socialization from the surrounding environment and the ability to control themselves are important capital in facing a fast-paced digital economy ecosystem.

With the increasing use of Paylater in Indonesia, the results of this study can be a reference for policymakers in designing more effective and sustainable national financial education strategies.

Author profile

        Siti Sabila Zulfia Maulana – Jenderal Achmad Yani University.

        Ferikawita Magdalena Sembiring – Jenderal Achmad Yani University.

Research source

Maulana, S. S. Z., & Sembiring, F. M. (2026). The Effect of Financial Socialization and Self-Control on Financial Well-Being Mediated by Financial Management Behavior among Generation Z Paylater Users in Bandung.

East Asian Journal of Multidisciplinary Research (EAJMR), Vol. 5 No. 2, pp. 431–446.

DOI: https://doi.org/10.55927/eajmr.v5i2.9

Official URL : https://journaleajmr.my.id/index.php/eajmr


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