Sulawesi
— Digital Culture
Determines the Digital Transformation of Islamic Banking Human Resources in
South Sulawesi. A study conducted by M. Yusuf Alfian Rendra Anggoro KR
from Universitas Muhammadiyah Makassar and published in January 2026 in
the International Journal of Business and Applied Economics (IJBAE).
The
study by M. Yusuf Alfian Rendra Anggoro KR of Universitas Muhammadiyah Makassar
shows that digital culture is the strongest factor in improving employee
performance in Islamic banks, while also highlighting the critical roles of
digital leadership and the use of Shariah-based people analytics.
This
research is important because, although the adoption of digital technology in
Indonesia’s Islamic banking sector continues to increase, its impact on
employee performance has not been evenly felt. Data from the Financial
Services Authority (OJK) indicate that most Islamic banks have implemented
digital technologies in human resource management, yet only a small proportion
have experienced comprehensive performance improvements. This condition is also
evident in South Sulawesi, a region with strong growth in Islamic
banking assets but ongoing challenges in human resource adaptation to
technology.
Challenges
of HR Digitalization in Islamic Banking
In
recent years, Islamic banks in South Sulawesi have grown rapidly alongside the
expansion of Shariah-based economic activities and Islamic MSMEs. However, this
growth has not always been matched by human resource readiness. Many employees
continue to face gaps in digital competencies and resistance to change,
particularly when technology is perceived as conflicting with the religious
values they uphold.
National
surveys show that most Islamic bank employees feel that digital leadership
within their institutions has not fully encouraged innovation. At the same
time, the use of artificial intelligence (AI) in recruitment and human
resource management processes in Islamic banks in South Sulawesi still lags
behind the national average. These conditions motivated the conduct of this
study.
Field
Research in 15 Islamic Banks
The
study involved 178 employees from 15 Islamic banks in South Sulawesi,
selected proportionally based on position and type of bank. Respondents were
employees who had worked for at least one year and were directly involved in
the use of digital systems such as HR Information Systems, people analytics,
or digital collaboration platforms.
Data
were collected through surveys and analyzed using statistical approaches to
examine the relationships among four main factors: digital leadership,
people analytics, digital culture, and employee performance. This approach
enabled the researcher to assess not only the direct effects of technology and
leadership, but also the role of work culture as a key mediating factor.
Digital
Culture as the Decisive Factor
The
results show that both digital leadership and people analytics
have a positive effect on the formation of a digital culture in Islamic banks.
However, the most striking finding is that digital culture has the strongest
influence on employee performance, surpassing all other factors.
In
the context of Islamic banking, digital culture does not merely refer to the
use of technology, but also encompasses ways of thinking, work values, and
employee attitudes toward digital innovation that are aligned with Islamic
principles. When this culture is well established, employees are more receptive
to technology, work more productively, and continue to uphold values of
justice, transparency, and Shariah ethics.
The
study also finds that digital culture acts as a bridge between digital
leadership and people analytics in enhancing employee performance. In other
words, technology and leadership will not deliver optimal results without the
support of an appropriate work culture.
Integrating
Technology with Local Values
The
uniqueness of this study lies in its approach to integrating digital technology
with Shariah values and the local wisdom of South Sulawesi. Work culture
values such as siri’ na pacce—which emphasize dignity, solidarity, and
social responsibility—are seen as relevant in strengthening digital culture
within Islamic banking institutions.
According
to the researcher, digital approaches that are sensitive to local and religious
contexts are more readily accepted by employees. Technology is positioned not
as a threat, but as a tool to improve work quality while also serving as a
means of worship and social contribution.
Implications
for Industry and Regulators
These
findings offer practical implications for the Islamic banking industry. Banks
are encouraged not only to invest in digital systems, but also to develop Shariah-based
digital leadership, apply fair and transparent people analytics, and
implement internal programs to build an inclusive digital culture.
For
regulators such as OJK and Bank Indonesia, this study serves as
an important reference in formulating policies for the digital transformation
of human resources in Islamic banking. Incentives, AI ethics guidelines, and
Shariah-based digital culture standards are considered necessary to ensure that
transformation proceeds in balance between efficiency and Islamic values.
Author
Profile
M.
Yusuf Alfian Rendra Anggoro KR, S.E., M.M - Universitas Muhammadiyah Makassar
Research
Source
Anggoro
KR, M. Yusuf Alfian Rendra. Digital Transformation of Human Resources in
Islamic Banking: The Role of Digital Leadership and People Analytics in
Building a Digital Culture for Performance Improvement (A Study of Islamic
Banks in South Sulawesi).
International Journal of Business and Applied Economics (IJBAE), Vol. 5
No. 1, 2026.
DOI: https://doi.org/10.55927/ijbae.v5i1.58
Official URL: https://nblformosapublisher.org/index.php/ijbae
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