The Business Reality of Hotel Complimentary Services
In the competitive hospitality industry, providing complimentary food and beverages serves as an essential strategic tool to build long-term customer loyalty, drive repeat business, and recover from service failures
Simple Research Design and Data Collection
The research utilized a descriptive qualitative approach to examine complimentary food and beverage practices at the Bali Agung Village Hotel
Key Research Findings
The study uncovered specific operational patterns and compliance results regarding how hotels handle free food and beverage distribution:
- Three Primary Purposes: Complimentary items are distributed for guest complaints as a service recovery strategy (valued between IDR 150,000 and IDR 250,000), repeat guest appreciation to build loyalty (valued between IDR 300,000 and IDR 500,000), and owner or internal staff use during meetings (valued between IDR 500,000 and IDR 1,000,000)
. - Conceptual Framework Compliance: Expense recognition, measurement, and presentation at the hotel generally comply with the Conceptual Framework for Financial Reporting (KKPK)
. However, financial disclosure remains inadequate because complimentary costs are not explicitly detailed separately in the financial statements . - USALI Classification Gaps: While repeat guest transactions match the Uniform System of Accounts for the Lodging Industry (USALI) guidelines under Food and Beverage, transactions related to guest complaints and internal or owner use are misclassified
. Complaint recovery costs should be filed under Administrative and General as service recovery, and internal hospitality costs should be designated as In-House Entertainment rather than lumped under general departmental accounts .
Accurate accounting treatment is vital for hotel managers, business owners, and financial analysts
Author Profile
Ni Wayan Putri Purnama Utami: Researcher in hospitality accounting at Politeknik Pariwisata Bali
Titien Damayanti: Lecturer and researcher in hospitality financial management at Politeknik Pariwisata Bali
Ni Luh Riska Yusmarisa: Researcher specializing in tourism and hospitality financial reporting at Politeknik Pariwisata Bali
Source
Ni Wayan Putri Purnama Utami, Titien Damayanti, Ni Luh Riska Yusmarisa. Analysis of the Accounting Treatment of Complimentary Food and Beverages Based on the Conceptual Framework for Financial Reporting (KKPK) and the Uniform System of Accounts for the Lodging Industry (USALI) at the Bali Agung Village Seminyak Hotel. Formosa Journal of Applied Sciences (FJAS). Vol. 5, No. 9, hlm. 2061-2074)
DOI: https://doi.org/10.55927/fjas.v5i9.91
URL Resmi Jurnal:

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