Researchers Tatang Suherman and Nani Nurani Mukhsin from Universitas Muhammadiyah Jakarta analyzed how the legendary nasyid group Raihan successfully sustains their positive image in the modern entertainment industry. This 2026 study highlights how strategic communication between management and mass media is the key to their enduring global relevance.
Background Mass media holds significant power to influence public opinion, attitudes, and behaviors. For entertainment figures like Raihan, maintaining good relationships with the media is not just a legal obligation but a crucial strategy for building a lasting reputation and effectively engaging with the public.
Methodology The study employed a qualitative approach, utilizing in-depth observations and interviews with three key informants. To ensure data validity, the researchers used triangulation, engaging with media practitioners from television, radio, and print, as well as public relations experts.
Key Findings The study outlines several media relations activities that contribute to Raihan's success:
- Raihan actively utilizes press releases, conferences, media visits, and interviews to strengthen public engagement and visibility.
- The group's positive image is built upon a combination of perception, motivation, stimuli, and attitudes that are well-received by audiences worldwide.
- They implement a balanced, two-way communication model, treating media outlets as strategic partners rather than just promotional tools.
- While the public relations function was previously integrated with management duties, this has not hindered Raihan due to their established and dedicated fan base.
Implications and Impact The study demonstrates that long-term success in the entertainment sector depends on honest and sustainable media relations. Tatang Suherman and Nani Nurani Mukhsin from Universitas Muhammadiyah Jakarta argue that effective public relations transcends mere image-building; it requires strategic communication that adapts to public needs. For the entertainment industry, this strategy proves that religious and moral messages remain relevant amid modernization when supported by precise and effective communication.
Author Profiles
- Tatang Suherman: Universitas Muhammadiyah Jakarta.
- Nani Nurani Mukhsin: Universitas Muhammadiyah Jakarta.
Research Source
- Article Title: Media Relations Activities in Shaping Image Group Nasyid Raihan
- Journal: Contemporary Journal of Applied Sciences (CJAS)
- Year: 2026
- DOI:
https://doi.org/10.55927/cjas.v4i6.189
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