The implementation of Bogor Regent Regulation Number 38 of 2021 on Creative Economy Development has generally produced positive results, according to a new study by researchers from Djuanda University. The research found that the policy has helped strengthen the creative economy ecosystem in Bogor Regency, West Java, although challenges related to information dissemination, limited budgets, and insufficient human resources continue to affect implementation.
The study was conducted by Aulia Armelitta, Faisal Tri Ramdani, G. Goris Seran, and Robby Firliandoko from Djuanda University and published in the International Journal of Applied Research and Sustainable Sciences (IJARSS) in 2026. The researchers examined how the Bogor Regency Government implemented the regulation designed to accelerate local creative economy growth and improve opportunities for creative entrepreneurs across the region.
The findings are particularly relevant as Indonesia increasingly positions the creative economy as one of the country’s strategic economic sectors. Rapid advances in information technology and digital communication have shifted economic growth away from dependence on natural resources toward innovation, intellectual property, and creative ideas.
Indonesia’s creative economy sector has expanded significantly over the past two decades. According to data cited in the study, the sector is projected to absorb more than 18.3 percent of Indonesia’s national workforce by 2025 and contributed approximately IDR 1,532 trillion to the country’s Gross Domestic Product in 2024. The sector has become one of the main pillars supporting national economic resilience and employment creation.
West Java is one of Indonesia’s largest creative economy centers, with around 6.09 million creative economy actors. Within the province, Bogor Regency has shown rapid growth. The number of registered creative economy actors in Bogor increased from 69 businesses in 2023 to 96 in 2024, representing growth of approximately 39 percent.
However, the study also revealed major inequalities in the distribution of creative economy development across the region. Several sub-districts in Bogor Regency still have no officially recorded creative economy actors, including Parung Panjang, Rumpin, Babakan Madang, Cijeruk, Cariu, Leuwi Sadeng, Tenjo, Cigudeg, Sukajaya, Parung, and Sukamakmur.
Researchers also found that the creative economy remains heavily concentrated in a few dominant subsectors such as culinary businesses, fashion, and handicrafts, while many other subsectors continue to lag behind. This imbalance indicates that significant creative economic potential in Bogor Regency remains underdeveloped.
To support more inclusive growth, the Bogor Regency Government introduced Regent Regulation Number 38 of 2021 concerning Creative Economy Development. The regulation positions local government as a key driver responsible for strengthening creative business capacity and building a sustainable creative economy ecosystem throughout the region.
The Djuanda University researchers used a quantitative descriptive approach based on George C. Edward III’s public policy implementation model. The analysis focused on four key dimensions that influence policy success: communication, resources, disposition, and bureaucratic structure.
Data were collected from 11 employees of the Tourism and Creative Economy Agency (DISPAREKRAF) and 49 creative economy actors through questionnaires, interviews, and field observations. Researchers then analyzed the responses using the Weighted Mean Score method to measure implementation effectiveness.
The results showed that overall implementation performance was rated “good.” DISPAREKRAF employees gave the policy implementation an average score of 4.03, while creative economy actors gave a slightly higher score of 4.08.
The strongest performance came from the communication dimension among government employees, which received a score of 4.41 categorized as “very good.” Researchers found that government staff generally understood the policy objectives clearly and were able to explain creative economy programs effectively to business actors.
However, creative economy actors gave lower scores to the communication aspect, rating it at 3.96. The study identified uneven dissemination of information as one of the biggest weaknesses in policy implementation. Many creative entrepreneurs in remote areas still have limited access to information regarding government programs and policy support.
According to interviews conducted during the study, the vast geographic area of Bogor Regency has made communication and outreach difficult. Researchers found that unequal access to policy information contributed directly to uneven creative economy growth across districts.
The resource dimension also emerged as a major challenge. While government employees involved in creative economy development were considered competent and professionally certified, the number of available staff remained too limited for the scale of work required. Budget constraints also reduced the government’s ability to fully implement development programs across all creative economy sectors.
Despite these limitations, the study highlighted several successful initiatives implemented between 2024 and 2026. These included product packaging training, hygiene standard improvement programs, and facilitation for intellectual property rights registration among creative business actors.
The bureaucratic structure supporting the policy was also rated positively. Both government employees and creative economy actors agreed that the implementation process generally followed clear standard operating procedures and maintained effective organizational coordination.
To address communication barriers, the Bogor Creative Economy Committee (KABEKRAF) introduced the “Temu Simpul” initiative, a networking program designed to strengthen communication among creative economy communities in different regions of Bogor Regency. The program aims to improve information flow and expand coordination between local creative actors and the government.
Researchers also emphasized the importance of collaboration with private institutions and local communities to overcome budget limitations and expand program implementation capacity. According to the study, stronger partnerships are necessary to ensure long-term sustainability of creative economy development in Bogor Regency.
Aulia Armelitta and fellow researchers from Djuanda University concluded that strengthening communication strategies, improving resource support, and increasing community participation are essential for achieving more inclusive creative economy development. The researchers also recommended wider use of digital communication tools and stronger engagement with local communities to ensure that government programs reach all creative economy actors equally.
The study contributes to broader discussions about regional economic transformation in Indonesia. As the country continues shifting toward an innovation-based economy, local governments increasingly play a central role in supporting creative industries that can generate employment, strengthen regional competitiveness, and create sustainable economic growth.
Author Profile
Aulia Armelitta is a public administration researcher at Djuanda University specializing in public policy and regional governance. The study was co-authored by Faisal Tri Ramdani and G. Goris Seran from the Public Administration Department at Djuanda University, along with Robby Firliandoko from the Communication Science Department at Djuanda University. Their research focuses include public policy implementation, governance, public communication, and creative economy development.
Source
Aulia Armelitta, Faisal Tri Ramdani, G. Goris Seran, and Robby Firliandoko. “Implementation of Bogor Regent Regulation Number 38 of 2021 Concerning Creative Economy Development in Bogor Regency.” International Journal of Applied Research and Sustainable Sciences (IJARSS), Vol. 4 No. 4, 2026, pp. 401–412. DOI: https://doi.org/10.59890/ijarss.v4i4.235
0 Komentar