Employee satisfaction with salaries and incentives plays a decisive role in reducing the intention of workers to leave companies in the animation industry. This finding was reported by Andreas Wahyu Gunawan Putra and Nys Nur Hikmah from Universitas Trisakti in a study published in 2026 in the International Journal of Business and Applied Economics (IJBAE). The research highlights how fair compensation systems can help retain creative talent in one of the fastest-growing sectors of the creative economy.
The animation industry in Indonesia has experienced rapid growth in recent years. According to data from the Indonesian Animation Industry Association, the sector grew by 153 percent between 2015 and 2019, with an average annual growth of about 26 percent. Despite this expansion, animation companies face a major challenge: the high level of turnover intention, or employees’ desire to leave their jobs.
A Talent Trends 2022 report from Michael Page shows that Indonesia has the second-highest turnover intention rate in Asia at 84 percent. In the media and agency sector—which includes the animation and creative industries—the figure reaches 74 percent, exceeding the national industry average. This trend increases the risk of losing skilled creative professionals who are essential to the industry's sustainability.
Research Method
The study conducted by researchers from Universitas Trisakti used a quantitative survey approach involving employees working in animation companies.
Key aspects of the research design include:
- 210 employees from animation companies participated as respondents
- Sampling technique: purposive sampling
- Analytical method: Structural Equation Modeling (SEM) using AMOS software.
This approach allowed the researchers to analyze the relationships between salary and incentive satisfaction, organizational commitment, and employees’ turnover intention.
Key Findings
The analysis revealed several important findings:
-
Salary and incentive satisfaction negatively affects turnover intention.
Employees who are satisfied with their compensation are less likely to leave their companies. -
Compensation satisfaction increases organizational commitment.
When employees feel financially valued, their loyalty and attachment to the organization tend to grow. -
Organizational commitment reduces turnover intention.
Employees who feel emotionally connected to their organization are more likely to stay. -
Organizational commitment acts as a mediating factor.
In other words, satisfaction with compensation can reduce turnover intention by strengthening employees’ commitment to the organization.
Implications for the Animation Industry
The findings highlight that human resource management is crucial for maintaining the sustainability of the animation industry. Without competitive compensation policies, companies risk losing talented creative professionals who are essential to project-based and innovation-driven industries.
According to Andreas Wahyu Gunawan Putra from Universitas Trisakti, animation companies should ensure that salary structures remain competitive and aligned with living costs and inflation. Performance-based incentives and employee welfare programs can also strengthen worker motivation and loyalty.
The researchers further emphasize the importance of building organizational commitment, for example through open communication, constructive feedback, and job rotation opportunities that allow employees to grow professionally within the company.
Author Profile
- Andreas Wahyu Gunawan Putra – Universitas Trisakti
- Nys Nur Hikmah – Universitas Trisakti
Research Source
Putra, A. W. G., & Hikmah, N. N. (2026). “Antecedents of Turnover Intention in the Animation Industry.” International Journal of Business and Applied Economics (IJBAE), Vol. 5 No. 2, 2026, pp. 753–766.
DOI: https://doi.org/10.55927/ijbae.v5i2.23
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