Launched in early 2025, the Free Nutritious Meals program is part of Indonesia’s broader effort to improve human resource quality by tackling malnutrition, particularly among schoolchildren and vulnerable groups. According to the 2023 Indonesian Health Survey, the national stunting rate remains at 21.5 percent—well above the government’s target of 14 percent. This gap underscores the urgency of effective intervention programs such as MBG.
However, the success of such policies does not depend solely on implementation. Public perception and acceptance also play a decisive role. Earlier surveys revealed that only about 21 percent of the public expressed agreement with the MBG program, while many others lacked sufficient information. This indicates a significant communication gap between policymakers and the public.
To explore this issue, Maula and Nurfalah conducted a descriptive qualitative study in Kuningan Regency. Data were collected through in-depth interviews, observation, and documentation involving three purposively selected informants, including members of the general public and a schoolteacher. The data were analyzed using the Miles and Huberman model, which includes data reduction, presentation, and conclusion drawing. Source triangulation was applied to ensure data validity.
The study found that most participants held a positive perception of the MBG program. This perception was largely shaped by information obtained through mass media, particularly television and digital platforms. Clear messaging, supported by visuals and real-life examples, helped the public better understand the program’s objectives and benefits.
Key findings from the study include:
- Public understanding is relatively strong regarding the goals, targets, and benefits of the MBG program.
- Mass media serves as the primary information source, especially television and social media.
- Public responses are generally positive, though accompanied by critical awareness of implementation challenges.
- Social environments reinforce perception, as support from family and peers strengthens trust in the program.
One informant, Novi, stated that she is more likely to pay attention to news related to aid and education because it feels relevant to her daily life. Another informant, Indri, a teacher, explained that she follows MBG-related news closely due to its connection with the education sector. These insights confirm that relevance plays a key role in attracting public attention to policy-related information.
Farida Nurfalah emphasized that public perception is an active process. “People do not passively receive information. They select and interpret messages based on their needs and experiences. This is where mass media becomes highly influential,” she explained.
The research also highlights the importance of social influence. Positive feedback from family members, friends, and the surrounding community significantly boosts individual confidence in the program. When trusted social circles express support, individuals are more likely to adopt similar attitudes.
From a media perspective, consistent, transparent, and accessible reporting has proven effective in fostering public optimism. By clearly explaining how the program works, who benefits, and what outcomes are expected, media coverage helps position MBG as a relevant and beneficial government policy. In this context, the media acts not only as an information channel but also as an educational agent that promotes awareness of nutrition and public health.
Despite the overall positive perception, the study also found that the public remains critical and realistic. Many respondents expressed hope that the program would be implemented consistently, accurately, and sustainably—not merely promoted through media narratives. Past experiences with government programs contribute to this cautious optimism.
The implications of this study are significant. For policymakers, it underscores the importance of effective public communication strategies in ensuring policy success. Transparent and relatable messaging can enhance public trust and participation. For media institutions, the findings reaffirm their strategic role in shaping public opinion through accurate and balanced reporting.
Academically, the study contributes to the field of mass communication by demonstrating how media influences public perception of government policies. It also opens opportunities for further research with broader samples and different regional contexts.
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