Three Pillars ofthe Organizational Cultural Frameworkand Interpersonal Skill of Creative Economy Entrepreneurs in Jakarta

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Jakarta— Three Cultural Pillars and Interpersonal Skills Drive Jakarta’s Creative Entrepreneurs. The research, conducted by Aristo Surya Gunawan and Ati Cahayani from the Business Administration Study Program, Atma Jaya Catholic University of Indonesia, was published in the February 2026 edition of the Indonesian Journal of Business Analytics (IJBA).

The research by Aristo Surya Gunawan and Ati Cahayani confirms that the sustainability of these three cultural pillars is highly dependent on four key interpersonal skills: the ability to influence others, communication, listening, and the ability to understand and collaborate with others.

Creative Economy: Beyond Ideas, Toward Organizational Strength

The creative economy relies heavily on innovation, originality, and human creativity. However, turning creative ideas into sustainable businesses requires more than talent. Entrepreneurs must build strong internal cultures and master interpersonal competencies to survive market competition.

The study identifies three dominant pillars of organizational culture:

1. Innovation and Risk Taking
2. Comfort and Stability
3. Team Orientation

These pillars are not equally emphasized across all business stages.

First Pillar: Innovation and Risk Taking

Entrepreneurs who have operated for less than five years—primarily start-ups—consider innovation and risk-taking as the most critical cultural element.

In early business stages, differentiation is essential to win market share. Owners encourage employees to experiment with new ideas and accept calculated risks to remain competitive.

Without creativity, there is no innovation. Without innovation, there is no competitive edge.

Second Pillar: Comfort and Stability

For businesses operating longer than five years, stability becomes the priority.

Mature businesses focus on building stable management systems, structured processes, and employee comfort. Stability ensures productivity, strengthens reputation, and reduces turnover.

Entrepreneurs emphasize that comfort in the workplace increases performance and long-term sustainability.

Third Pillar: Team Orientation

Across both start-up and mature businesses, team orientation emerges as a consistent priority.

All informants agree that business processes cannot be completed individually. Collaboration and cooperative teamwork are fundamental.

This reflects a collectivist orientation, where group harmony and shared responsibility outweigh individual dominance.

Four Interpersonal Skills That Sustain Culture

The study also identifies four interpersonal skills crucial to maintaining these cultural pillars:

1. Skill to Influence Others
2. Communication Skill
3. Listening Skill
4. Skill to Understand and Cooperate with Others

1️⃣ Influencing Others: The Most Critical Skill

All 15 informants agreed that the ability to influence others is the most important interpersonal skill.

Entrepreneurs see leadership as inseparable from influence. They must persuade employees to adopt new ideas, resolve conflicts, and align with company goals.

Financial incentives are frequently used as motivational tools, but influence also involves negotiation and conflict resolution.

2️⃣ Communication and Listening Go Together

Entrepreneurs prefer face-to-face communication, believing it minimizes misunderstanding and allows observation of nonverbal cues.

They emphasize active listening—carefully considering feedback from customers, suppliers, and employees. Criticism is welcomed, provided it is objective and constructive.

Listening without understanding offers no value. Effective communication requires mutual clarity.

3️⃣ Understanding and Cooperation

Most entrepreneurs believe they can understand and cooperate effectively with others, though three informants admitted they struggle in this area.

Conflict resolution is handled through discussion and negotiation, with a preference for win-win solutions. Collaborative approaches dominate their conflict management style.

Cultural Pillars and Interpersonal Skills: A Direct Link

The study concludes that each cultural pillar requires corresponding interpersonal skills:

• Innovation and Risk Taking demand influence, communication, listening, and empathy to encourage employees to embrace new ideas.
• Comfort and Stability require cooperation, listening, and conflict resolution to maintain harmony.
• Team Orientation depends on communication, mutual understanding, and leadership influence to sustain collaboration.

Interpersonal skills reinforce culture, and culture provides direction for interpersonal behavior.

Why This Matters for the Creative Economy

As Indonesia strengthens its creative sector, sustainable entrepreneurship depends not only on creativity but on organizational maturity.

Entrepreneurs who combine strong cultural foundations with interpersonal competence are better positioned to survive competition, manage teams effectively, and grow sustainably.

According to Aristo Surya Gunawan and Ati Cahayani, the sustainability of cultural pillars is inseparable from entrepreneurs’ interpersonal abilities. Without these skills, even well-designed organizational values may fail in daily operations.

Author Profiles

• Aristo Surya Gunawan- Universitas Katolik Indonesia Atma Jaya.
• Ati Cahayani- Universitas Katolik Indonesia Atma Jaya Source

Research Source

Gunawan, A. S., & Cahayani, A. (2026). Three Pillars of the Organizational Cultural Framework and Interpersonal Skill of Creative Economy Entrepreneurs in Jakarta.
Indonesian Journal of Business Analytics (IJBA), Vol. 6 No. 1, hlm. 71–84.
DOI: https://doi.org/10.55927/ijba.v6i1.16134

URL: https://journal.formosapublisher.org/index.php/ijba