Islamic economic practices are increasingly shaping buying and selling activities on TikTok Shop, according to a qualitative study by Krisnaldy, an Indonesian researcher focusing on sharia economics and digital commerce. The study, published in a peer-reviewed academic journal in the mid-2020s, examines how Islamic values such as fairness, transparency, and the avoidance of usury are applied in online trade on one of the world’s fastest-growing social commerce platforms. The findings matter as digital marketplaces expand rapidly in Muslim-majority countries and regulators, sellers, and consumers seek ethical frameworks that align with religious and social norms.
TikTok Shop has transformed social media into a space where entertainment, promotion, and transactions happen simultaneously. This shift has raised questions about whether traditional Islamic economic principles can be maintained in fast-paced digital environments. Krisnaldy’s research addresses that concern by documenting how sellers and buyers interpret and practice sharia-compliant transactions in everyday online trade.
Digital Commerce Meets Sharia Economics
The rapid growth of e-commerce has reshaped consumer behavior, especially among younger users who rely on social media platforms for shopping decisions. In Indonesia and other Muslim-majority societies, this transformation has created both opportunities and challenges. On one hand, digital platforms expand market access for small businesses. On the other, they raise concerns about transparency, fairness, and compliance with Islamic economic values.
Sharia economics emphasizes ethical trade, mutual consent, honesty, and the prohibition of exploitative practices such as usury. As online marketplaces become more influential, understanding how these principles are applied in practice becomes increasingly important for consumers, sellers, and policymakers.
How the Research Was Conducted
The study uses a qualitative research design to capture real-world experiences of online commerce on TikTok Shop. Data were collected through in-depth interviews and observations of trading practices among platform users. Rather than relying on numerical indicators, the research focuses on narratives, perceptions, and behaviors to explain how Islamic economic values are understood and implemented.
This approach allows the researcher to explore complex social and ethical dimensions that are often overlooked in purely quantitative studies. It also provides insight into how digital platform features influence economic behavior.
Key Findings From the Study
The research highlights several important patterns in how Islamic economic principles are practiced on TikTok Shop:
- Growing awareness of sharia principles. Many sellers and buyers show an increasing understanding of ethical trade concepts such as fairness, transparency, and mutual benefit.
- Emphasis on trust and honesty. Sellers often stress truthful product descriptions and clear pricing to build credibility with customers.
- Platform features support ethical trade. Interactive tools such as live streaming and direct messaging help buyers ask questions and assess products before purchasing.
- Challenges remain. Price competition, promotional pressure, and impulse buying can still conflict with careful, value-based decision-making.
- Potential for wider impact. Sharia-based practices are seen as a way to strengthen consumer trust and long-term sustainability in digital marketplaces.
According to Krisnaldy, the integration of Islamic economic values into social commerce is not automatic. It depends on user awareness, platform governance, and consistent ethical behavior from sellers.
Why These Findings Matter
The study offers timely insight as governments and religious institutions discuss how Islamic economic principles can adapt to digital transformation. For consumers, the findings highlight the importance of financial literacy and ethical awareness when shopping online. For sellers, they underline the competitive advantage of trust-based and transparent business practices.
From a policy perspective, the research suggests that digital platforms can play a constructive role by providing features and guidelines that encourage ethical trade. Clear rules, dispute-resolution mechanisms, and education initiatives could help align digital commerce with widely held social and religious values.
The findings are also relevant beyond Islamic economics. Principles such as fairness, transparency, and consumer protection resonate with global debates on ethical e-commerce and responsible digital business.
Insight From the Author
In discussing the results, Krisnaldy notes that Islamic economics is not opposed to technological innovation. Instead, it offers a moral framework that can guide how technology is used in everyday economic life. Digital platforms like TikTok Shop, he argues, can become spaces for ethical trade if users and platform managers consciously support those values.
Author Profile
Krisnaldy is an Indonesian researcher specializing in sharia economics, digital commerce, and Islamic business ethics. His work focuses on how traditional economic values adapt to modern technological platforms and changing consumer behavior.
Source
Journal Article: Islamic Economic Practices in Online Buying and Selling on TikTok Shop
Journal: Peer-Reviewed Journal on International Journal of Finance and Business
Management (IJFBM)
Year: 2026s
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