Why
This Research Matters
Indonesia’s
logistics industry plays a key role in national economic growth, especially
with the rise of e-commerce and regional distribution. However, logistics costs
in Indonesia remain high estimated at 23–25% of GDP, above many
neighboring countries.
Petralog
faces similar challenges. Daily delivery orders can fluctuate from 1 to 10
shipments, requiring fast adjustments in fleet allocation. Coordinating
both internal trucks and external drivers becomes difficult without an
integrated digital system. This environment reflects what researchers describe
as elastic logistics operations that must expand or contract capacity
quickly based on demand.
How the
System Was Developed
Researchers from Telkom University applied a mixed research design integrated with the Design Thinking framework. The development process included:
- Interviews and observations involving six logistics stakeholders, including administrators, managers, operations staff, and external drivers.
- Identification of operational pain points such as data duplication, communication gaps, and manual order handling.
- Generation of more than 40 solution ideas.
- Development of a high-fidelity web prototype using the Laravel framework.
- Usability evaluation using UEQ-S (User Experience Questionnaire – Short Version) and Microsoft Clarity behavioral analytics.
Strong
Performance and User Experience Results
System
testing produced measurable results:
- Microsoft Clarity Performance Score: 84/100
- No rage clicks detected, indicating smooth navigation
- UEQ-S Pragmatic Quality Score: 2.50
- UEQ-S Hedonic Quality Score: 1.90
- Overall classification in UEQ-S “Excellent” benchmark (Top 10%)
These
results show that users found the system effective, intuitive, and visually
appealing. High hedonic scores suggest the system feels modern and engaging,
which supports long-term adoption.
Implications
for Industry and Policy
According
to Setyawan and Ghina from Telkom University, digital fleet systems must
integrate workflow processes, not just vehicle tracking. Their findings show
that user-centered design improves operational coordination and reduces
administrative burden.
Potential
benefits include:
- Lower logistics operating costs
- Faster decision-making through centralized data
- Better coordination between SMEs and external drivers
- Reduced cognitive stress for administrative staff
For
policymakers, such systems can contribute to national efforts to reduce
logistics inefficiencies and improve supply chain performance. For SMEs, the
prototype offers a scalable alternative to complex enterprise software.
Author
Profiles
Fajar
Irvan Setyawan –
Researcher in digital business and logistics systems, School of Economics and
Business, Telkom University.
Astri Ghina – Lecturer and researcher in innovation management and
human-centered design, Telkom University.
Source
DOI:https://doi.org/10.55927/ajma.v5i1.15912 URL Resmi: https://journal.formosapublisher.org/index.php/ajma
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