Digital Financial Technology Adoption in Financial Management: Evidence from Small and Medium Enterprises in Cisarua Village, Sukabumi, West Java, Indonesia

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FORMOSA NEWS - Jakarta Selatan - Digital Financial Technology Training Empowers Small and Medium Enterprises in Sukabumi. In August 2025, a community service team led by Nova Novita alongside researchers Will Andilla Darniaty, Taufiq Hidayat, Paulina, and Enny Haryanti from STIE Indonesia Banking School successfully conducted a digital financial management training program for 50 small and medium-sized enterprise (SME) owners in Goalpara, Cisarua Village, Sukabumi Regency. This initiative addresses critical operational and financial challenges faced by local business owners, providing essential capacity-building to enhance financial literacy, digital adoption, and long-term business sustainability.

Bridging the Gap in SME Financial Management

Small and medium-sized enterprises serve as a primary pillar of the regional and national economy, driving job creation, income distribution, and community welfare. Data from Sukabumi Regency Open Data indicates that registered SMEs surged to 14,354 businesses in 2025. However, this impressive growth has not been matched by adequate business mentoring programs, which have steadily declined in recent years. Most local businesses operate on a micro scale as family enterprises characterized by informal financial management systems. Business owners frequently mix personal and business funds, lack systematic record-keeping, and struggle with accurate cost and pricing calculations. While digital financial technologies offer powerful tools to improve efficiency and transparency, low digital adoption rates limit their growth potential and access to formal financing.

Practical Training and Digital Integration
To address these challenges, STIE Indonesia Banking School partnered with PT Jamkrindo to implement a two-day training program on August 8–9, 2025, following an official request from the local SME association. The program utilized an interactive methodology combining lectures, discussions, and hands-on simulations. The curriculum was divided into two core phases:

• Day One – Financial Foundations: Focused on core financial management principles, including financial planning, cash flow management, separating personal and business accounts, and digital record-keeping tools like spreadsheets and mobile applications such as Kasir and Dompetku.
  
• Day Two – Digital Pricing and Market Access: Featured practical simulations on calculating the Cost of Goods Sold (COGS) and establishing profitable selling prices for digital platforms such as GoFood, alongside direct technical assistance in setting up digital merchant accounts and Google business listings.
  

Key Findings and Evaluation Results
Post-test evaluations revealed remarkable improvements in participants' knowledge, confidence, and financial comprehension:

• All participants correctly identified financial goal-setting as the essential first step in business financial planning.
  
• 100% of participants accurately answered questions regarding the determination of business reserve funds.
  
• Every participant successfully mastered the identification of cash inflows and cash outflows.
  
• Participants demonstrated complete accuracy in understanding the percentage allocation for essential living expenses when accumulating business capital.
  

Furthermore, active engagement during training discussions highlighted strong local interest in securing low-cost government financing, effective savings strategies, and digital market expansion techniques.

Real-World Impact and Future Recommendations
This collaborative capacity-building program bridges the gap between academic institutions, state-owned enterprises, and local communities, fostering a more resilient SME ecosystem. By equipping business owners with digital financial literacy and practical pricing tools, the initiative enhances decision-making quality, improves transparency, and strengthens eligibility for formal banking financing. Emphasizing the core philosophy of the project, the research team from STIE Indonesia Banking School highlighted that structured mentoring and digital adoption are vital for empowering local enterprises to achieve long-term economic independence and competitiveness. Researchers recommend continuous mentoring programs, particularly focusing on digital marketing and internet-based market expansion, to ensure sustained business growth.

Author Profile
Nova Novita, S.E., M.Sc. – Lecturer and researcher at STIE Indonesia Banking School specializing in financial management.
Will Andilla Darniaty, S.E., M.Si. – Lecturer and researcher at STIE Indonesia Banking School specializing in economics and business.
Taufiq Hidayat, S.E., M.M. – Lecturer and community service practitioner at STIE Indonesia Banking School.
Paulina, S.E., M.Ak. – Accounting lecturer and researcher at STIE Indonesia Banking School.
Enny Haryanti, S.E., M.M. – Business management lecturer at STIE Indonesia Banking School.

Source
Nova Novita, Will Andilla Darniaty, Taufiq Hidayat, Paulina, Enny Haryanti. Digital Financial Technology Adoption in Financial Management: Evidence from Small and Medium Enterprises in Cisarua Village, Sukabumi, West Java, Indonesia. Asian Journal of Community Services (AJCS), Vol. 5, No. 9, Tahun 2026, Halaman 743-750
DOI : https://doi.org/10.55927/ajcs.v5i9.77 /
URL: https://journalajcs.my.id/index.php/ajcs