Social Capital Drives Success and Independence in Nglanggeran Tourism Village, New Research Finds
Nglanggeran Tourism Village achieves sustainable independence through strong community trust, social norms, and strategic networking.
Researchers from Universitas Merdeka Malang have identified social capital as the defining factor in the successful autonomy of community-based tourism in Indonesia
The Challenge of Rural Tourism Independence
Across Indonesia, many villages attempt to boost their local economy by transforming into tourism destinations
The Universitas Merdeka Malang research team focused on Nglanggeran Tourism Village precisely because it has avoided these pitfalls
Investigating the Social Dynamics of Nglanggeran
To uncover the secrets behind Nglanggeran’s success, Syamsudin, Rahardja, and Hariyanto employed a qualitative case study method
The data sources included:
- Village officials and community leaders
. - Tourism managers from the local Tourism Awareness Group (Pokdarwis)
. - Youth groups and local residents
.
The team also utilized field observations and document analysis to ensure their findings were grounded in the actual daily operations of the village
Key Findings: The Three Pillars of Social Capital
The study by the Universitas Merdeka Malang team found that social capital—consisting of trust, norms, and networks—is the fundamental foundation of village self-reliance
- Trust as a Management Foundation: Trust is the most dominant element in Nglanggeran
. The researchers found high levels of confidence between residents and the tourism managers of Pokdarwis . This trust is maintained through radical transparency in financial administration and decision-making . Because the community trusts the managers, they grant them the legitimacy to operate effectively without the need for constant, costly supervision . - The Power of Gotong Royong: Social norms, specifically the Indonesian tradition of gotong royong (mutual cooperation), are preserved and practiced daily
. Community members participate in tourism activities—such as maintaining homestays or environmental conservation—not just for money, but out of a collective responsibility to the village's reputation . These norms act as an informal control mechanism that prevents individuals from taking opportunistic advantage of the village’s success . - Strategic Social Networks: The village utilizes two types of networks
. "Bonding" networks keep the internal community cohesive, while "bridging" networks connect the village to the outside world . A standout finding is the role of village youth, who manage external digital networks and social media to promote the village globally, ensuring the village maintains its own "bargaining power" when dealing with external partners .
Real-World Impact and Policy Implications
The findings from Syamsudin, Rahardja, and Hariyanto have significant implications for policymakers and rural developers
For other villages, the Nglanggeran model demonstrates that independence is possible when the community is positioned as the primary actor in planning and management
"Trust, social norms, and social networks significantly enhance community participation, institutional effectiveness, and the village's capacity to manage tourism independently and sustainably," note the authors from Universitas Merdeka Malang
Author Profile
Syamsudin, S.E., M.Si. (or similar academic standing) is a researcher at Universitas Merdeka Malang
Source Information
Article Title: Social Capital and Village Autonomy in Tourism Development
Journal: International Journal of Contemporary Sciences (IJCS)
Publication Year: 2026
DOI:

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